Background to Media Plan of Unpackaged Grocery Retailers Essay

Background to Media Plan of Unpackaged Grocery Retailers - Essay Example â€Å"Media planning  - is the choice of optimal channel advertising (advertising contacts), conducted in order to maximize the effectiveness of advertising campaigns† (What is a Media Plan? n.d.). Situation Analysis: About Unpackaged and its Products: Unpackaged, is an organic grocery store set up locally in North London in the year 2007. (Unpackaged: Using Less Wasteful Packaging n.d.). It makes use of the design which helps its local customers to purchase products using less wasteful packages, and thus helps them to remain more eco- friendly. Unpackaged sells environmentally friendly standard mass items such as grains, sugars, flours, spices, and the traditional grocery products like oil, milk, eggs, cheese, wine, and beer. â€Å"Unpackaged was founded in 2006 by Catherine Conway,† who recognized that it is important to work with designers to be more successful for the plan of alternative to supermarket shopping† (Unpackaged n.d.). With the aid of design agen cy Conway managed to develop a strong brand and certain new ways of shopping. Unpackaged began its operation â€Å"as a market stall at Exmouth Market† (Easy Tips to Being Greener (and Better off)! 2007) with Conway pointing out the type of grocery people like to buy loose and â€Å"lots of feedback from customers† (Diamond 2012) regarding the reasons behind to stay off from buying Unpackaged products. So they created a jar icon when they remain still in the small business in the market. The business still found it difficult to brand the organization as it removed the essential thing i.e. the vehicle for branding purpose: packaging. Later they designed a flyer that utilizes icons with the same ratios as the unpackaged jar to clarify how the new concept of shopping works. They moved from the stall into the retail shop in the market, and more versions of the icons in gold foil were put on the door, so that everybody who comes into the shop can effortlessly make out how i t will work. The movement of Unpackaged into a shop, intended for a new style of shopping, proved to be popular in the market. â€Å"The mantra of Unpackaged is: Reduce by only buying what you need, Reuse by bringing your containers for a refill, Recycle what you can’t reuse. And†¦ if you can’t reuse or recycle it then don’t buy it!† (Unpackaged Shopping without Packaging 2012). About the Market: The grocery market in UK

The Nature of the Law of Nature :: Philosophy Science Essays

The Nature of the Law of Nature Humans are complex beings. They adapt, learn, have intelligence and free will, can reason, feel emotions, and have a conscience. Although such qualities and attributes raise humans above the rest of other life forms, it is questionable as to where the idea of a conscience and emotions come from. What exactly is it that stimulates our responses to certain situations and problems? The answer lies in human nature. What we as humans feel is right or wrong is somehow dictated by something beyond merely the individual. The underlying question, therefore, becomes what that outside influence is: nature, our inherent human qualities themselves, or some man-made composite of other people and experiences? In more specific terms, the question is whether or not our morality and our adherence to a moral code is something fixed and constant throughout humanity itself. Francis Bacon stated that nature must first be obeyed before it can be put to use, and the same concept applies to humans. Before an y judgment can be made about people, groups, ideas, or beliefs, one must first have a standard to compare this behavior to. If there is no real Law of Nature, then no standard is set, and one thing cannot be compared to another because the standard is only set by opinion, not by fact. In reality, the Law of Nature is a reality which is independent of man-made ideas, although the way in which humans think is definitely influenced by the environment. Let us first address the issue of the impact of the environment on a person’s moral development. In Bonfire of the Vanities, author Tom Wolfe quotes physiologist Josà © Delgado, saying that â€Å"each person is a transitory composite of materials borrowed from the environment† (Wolfe 512). This concept is significant because it demonstrates that people take from the environment certain aspects which eventually come to mold their characters. The idea of a composite also shows that we are not merely independent individuals, but, as O’Malley describes, we are social beings (O’Malley 104). However, this does not mean that our inherent human nature is dictated by the environment; remember, Delgado says that the composite is transitory. If each person is not constant, then that person’s instincts do not change, merely his own rationale. C.S. Lewis described the scenario of a man who sees a drowning person and has two instincts: to help him or to go on, a nd usually the instinct which is more self-protective is stronger (Lewis Ch.

Health Prevention of Heart Disease for Plano Texas Essay

Due to the increase risk for Heart disease in Plano, the population is Risk for developing Hypertension which in turn could result in decreased cardiac output, activity intolerance, imbalanced nutrition by taking more than body requirements, and a learning deficient in regarding condition, treatment plan to include, diet, exercise, follow up, Untreated Hypertension potentially puts them at risk for Congestive heart failure, angina, or myocardial infarction. These in turn can result in severe pain, decreased cardiac output, ineffective tissue perfusion, and again a learning deficient in regard to condition, treatment plan and self-care after discharge. Development of any of the above puts the patient at risk for potential anxiety and depression which may be a result of changes in role, particularly for the male bread winner, thus resulting in a threat or change in socioeconomic status, changes in environment and routines or threat or perceived threat to self-concept and Interpersonal conflicts. In assessing readiness to learn in Plano, Texas it is important to note over 53% of adults have a bachelor’s degree or higher (more than twice the national average) (Demographics). This population is in a better place to absorb knowledge. Typically, young and middle-aged adults participate more than older adults, and the average age in Plano is 37. 2 so this is a positive for learning as we move forward on our Health Promotion plan (Adults). The population more at risk for difficulty in learning is the homeless. The total number of homeless as of September 2012 is 291; this is a 55% increase since last year (Conrad, 2012). Although this is not a huge number comparatively it is significant in evaluating readiness to learn. Homeless people are at a great disadvantage for receiving access to education because it is not as easily readily available to them. There are a number of community resources for the homeless, and it is important we work with The Samaritan Inn, The Family Promise Network, My Friend’s House as well as the Collin County Homeless Coalition, and the Metro Dallas Homeless in presenting the education materials we stand a better chance of the material being received, absorbed and applied by the homeless population. It is also important to work with these programs to see if the education is being implemented within the facilities by evaluating meal selections, access or encouragement of exercise. This can serve as not only physical by emotional advantage to all at risk patients.

Repressed Memories And Other Memories Essay - 1374 Words

From what I remember that night it had been like any other. Repressed memories and such. I had been mom’s helper in the kitchen and dad’s little grease monkey in the garage. It was nice being the happy family, everyone would imagine us to be. Mom and dad were paid well and known around town for being the kind hearted Argo’s with the perfect life. No one would have had a second thought about anyone wanting us dead for any sort of reason. I was 5 when all hell had broken loose in my house and my life had been shattered into a billion pieces. Although I have to say I’ve been holding up pretty well for the past 12 years. Anyway, my dad had a best friend who he had grown up with. He was there when dad had eagerly ran to his house to tell him about the girl he had met at a festival. He was there for the wedding, my birth, birthdays, etc, etc. He even had a key to the house which put my mom on her toes whenever it was just me and her at home. I had known him as my uncle and from the small things I noticed he had a thing for my mom. He’d sometimes put his hand on her waist as if she was his and only his but of course this had only happened when dad was busy with his back turned. My mom would silently tug away trying not to make a scene, knowing how much it’d upset dad. She was a loyal and trustworthy person. This had gone on for as long as I could remember, but I don’t recall my mom ever enjoying him around if anything you could see the unsettlement in her eyes. People would alwaysShow MoreRelatedMemories Of A Human Being : Name, Hair Color, Eye Color And Skin Color1288 Words   |  6 Pagesbeing: name, hair color, eye color, skin color. However, memory plays just as big of a role in giving a person his or her identity. Memory tells the likes and dislikes, friends and foes, and pleasant and traumatic experiences of a person. Sometimes, though, the memory can be misleading since the brain is able to repress memories of traumatic experiences. In the 1990s, there was a surge in the amount of curiosity scientists had about repressed memories (Zezima and Carey) because of the many court casesRead MoreRepressed Memories : Truth Or Fiction1129 Words   |  5 Pages Repressed Memories: Truth or Fiction Talia E. Shuman The University of Tampa â€Æ' Repressed Memories: Truth or Fiction When people think of memory repression, people think of child sexual abuse scandals, parental abuse, traumatic injuries, and post-traumatic stress disorder. Memory repression is thought by some to be a defense mechanism of the brain in the event of extreme distress. The memory of the event is pushed back into the corners of the unconscious, and is only recovered after a longRead MoreThe Validity of Recovered Memories1685 Words   |  7 PagesRecovered Memories The sudden recovery of repressed memories from a traumatic event such as childhood sexual abuse can be both validating and confusing for clients that are seeking help with various problems. These new memories might be able to help client identify the cause of their feelings and issues that are affecting their life. However for others it can be a very difficult time because of the conflicting emotions about the abuser. Worst of all when dealing with the recovery of repressed memoriesRead MoreEssay on Decay Theory in STM and Theory of Duration in STM820 Words   |  4 Pagespsychological state as when they first learnt the information. Godwin (1969) investigated the effect of alcohol on recall and found individuals were better able to recall information learnt when drunk if they were drunk. Other drugs seem to affect memory similarly. Bower (1981) however found that the same principle applied to mood did not have such a convincing effect but only a tendency to produce State-Dependent Retrieval.SPANSTYLE=COLOR:RED 3. Thirdly, recall mayRead MoreThe Psychoanalytic Concept of Repression Essay1325 Words   |  6 Pagesejection from consciousness of memories of threat, and especially the ejection from awareness of impulses in oneself that might have objectionable consequences.† In layman’s terms when forming a memory, the brain takes what we see, hear, smell, feel and taste and fills in the blank spaces with information that we have perceived from common knowledge and stores it as a memory. But sometimes something happens that is so shocking that the mind grabs hold of the memory and pushes it underground intoRead More freud Essay617 Words   |  3 Pagescomparative study. First the subject is susceptible to pretend to elude the fulfillment of an unpleasant obligation. The second, is referred a conception of the human being like whom cannot dominate everything by himself; the subject’s ethical and other standards were the repressing forces. In this essay, I disagree with Sigmund Freud theory of â€Å"repression†, He doesn’t give a detail information of the causes of the mental disorders, and he doesn’t gives enough examples to understand his theoryRead MoreThe Accuracy And Validity Of Autobiographical Memory Among Individuals Who Have Experienced Childhood Sexual Abuse ( Csa )1478 Words   |  6 PagesThe accuracy and validity of autobiographical memory among individuals who have experienced childhood sexual abuse (CSA) has been questioned since these experiences are highly emotional and traumatic. Some individuals may believe that recovered memories through the use of therapy or spontaneously may be recalled in an effort to gain money in a court case or seek revenge against an individual. In order to examine whether this statement of a disbelief in the accounts of individual’s experience withRead MoreThe Repressed Mind Of Victims That The Post Traumatic Stress Disorder ( Ptsd )956 Words   |  4 PagesResearchers, J. Douglas Bremner, Katherine Krause Shobe and John K. Kihlstrom establish in their study on the repressed mind of victims that the Post Traumatic Stress Disord er (PTSD) that women of childhood sexual abuse exhibited poorer memory for words that had been recently studied and increased insertions of alternative words other than critical lures (Bremner, Shobe, Kihlstrom, 2000). Post-traumatic stress disorder (PTSD) according to the Mayo Clinic, Is a mental health condition that s triggeredRead MoreSigmund Freud, Neurologist And Founder Of Psychoanalysis,1320 Words   |  6 Pagesrecalling available memories, the unconscious contains memories that cannot be recalled because they are repressed by a censor. â€Å"Wishes repressed and relegated to unconsciousness are not dead imagery but actively living psychical facts which struggle, not against a mechanical and automatic impediment, but against a psychical force that holds them in restraint and which can be avoided or deceived.† (Carr 325) In other words, we do not get a choice in whether memories become repressed, but repression doesRead MoreLiving with Multiple Personalities1443 Wor ds   |  6 Pagesabout themselves and they have diverse memory variations. The disorder is also diagnosed nine times more in women (Dryden-Edwards). Since children are not as good as adults at controlling their behavior and paying attention to time, it is much more difficult to diagnose MPD in children (Waseem 2). Patients that have MPD usually have severe depression, post-traumatic stress disorder, and they have aggressive and hostile behavior. Other symptoms include frequent memory lapses, finding new items that were